Mall Brands: Spencer's Gifts Mike Schuster Jun 19, 2009 8:20 am |
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It's a good thing there's Spencer's Gifts, which the wise consumer knows is the only game in town that can solve all these predicaments in one fell swoop.
Spencer's is the modern-day equivalent of the last page of a 1950s comic book. It covers the gamut of novelties, gag gifts, genitalia-shaped pasta, and obscene T-shirts that get kids suspended from 8th grade. Specializing in all things unnecessary, Spencer's is what Brookstone would be if it was run by a stoned 20-year-old.
The purveyor of shopping-mall novelties was founded in 1947 in -- where else -- Atlantic City. But it didn't start out selling velvet paintings of psychedelic mushrooms; it began as a mail order catalog carrying items such as hand-held sewing machines and personalized address stamps. But not everything the early Spencer's sold was of the bland variety: A company ad in The Spokesman-Review from 1967 featured male girdles, a rudimentary phone tap, and a donkey figurine that poops cigarettes.
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