For years, Apple
(NASDAQ:AAPL) was one of the very few holdouts in the smartphone industry's pursuit of the larger screen.
Up until the September 2012 release of the iPhone 5, Apple's smartphone line boldly -- or stubbornly, to many -- maintained a 3.5-inch screen, while competitors, chiefly Google's
(NASDAQ:GOOG) Android partners, went above 4 and 5 inches. But as the rise of phablets has oriented and accustomed users to larger screens, even the iPhone 5, 5S, and 5C look downright p
uny in comparison.
Well, it would seem that Apple has given in to pressure to go big for the iPhone 6. However, according to one source, it wasn't the public's outcry that Apple caved to, but the measured and prophetic advice of one flaxen-haired mogul: Donald Trump.
That source: Donald Trump.
Rumors of a big-screened iPhone are nothing new and practically date back to the day after the first model debuted. But since November of last year, prevailing talk has suggested that Apple is testing two iPhone 6 prototypes: one with a 4.7-inch screen and another with a 5.5-inch screen. (See: Where's Apple Going With the Next iPhone?
According to a new research note
by UBS analyst Steve Milunovich, these two models may not be released simultaneously. While Milunovich believes the 4.7 incher "seems certain" for an August or September release of this year, the 5.5-inch model could be held for a later launch date and feature the same resolution but lower pixels-per-inch to make things easier for developers.
That appears to be all Trump needs to take credit for the possibility of a larger iPhone. In a rare self-servicing tweet
for the notoriously modest personality, Trump wrote, "I wonder if Apple is upset with me for hounding them to produce a large screen iPhone. I hear they will be doing it soon -- long overdue."
This was, of course, after his tweet in October in which he pleaded with Cupertino to release a larger screen to sustain its relevance. "As an addition, Apple must go to a larger screen now -- asap! They're losing their standing in the market!" he wrote
Whether or not you believe that the man who fires C- and D-list celebrities on television is responsible for one of the most logical and inevitable business decisions Apple could make since it made a Retina Display for the iPad screen, the fact remains that a larger iPhone 6 would satisfy the wishes of a growing number of users who are tired of squinting at their screens.
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