Apple Won't Merge OS X and iOS, Say Execs

By Mike Schuster  JAN 28, 2014 11:50 AM

Unlike Microsoft and Google, Apple would rather keep its desktop and mobile platforms separate.

 


In recent years, as smartphones and tablets became more powerful and versatile, some of the major tech players saw the merger between desktop and mobile platforms to be a natural progression. Companies like Microsoft (NASDAQ:MSFT) and Google (NASDAQ:GOOG) created operating systems -- namely Windows 8 and Chrome OS -- that overlapped between desktop and touch-enabled devices, effectively unifying the home PC and mobile experiences.
 
However, one tech giant has abstained from the convergence between its desktop and mobile platforms. Despite analysts' expectations that OS X and iOS would become one, Apple (NASDAQ:AAPL) has yet to create a unified experience between the two, and a recent interview with top execs confirm that the company has no plans to do so.
 
In commemoration of the 30th anniversary of the Macintosh computer, Macworld's Jason Snell spoke with Phil Schiller and Craig Federighi, Apple's SVPs of worldwide marketing and software engineering, regarding Cupertino's plans for the future of both operating systems.
 
"It's obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?" Federighi said, in a thinly veiled reference to Microsoft and Google's offerings. "We believe, no."
 
Federighi admitted that while features like messaging and calendar apps are now synced across devices, to "converge for the sake of convergence" would dilute the purpose of either platform. He referred to it as "a nongoal," while Schiller called it "a waste of energy."
 
"We have a common sense of aesthetics, a common set of principles that drive us, and we're building the best products we can for their unique purposes," Federighi added. "So you'll see them be the same where that makes sense, and you'll see them be different in those things that are critical to their essence."
 
So over at Apple, it's "separate but equal" for the time being. And although we're likely to see more feature syncing between the two OSes -- maybe even some additional aesthetic similarities -- Apple has no plans to build its own version of Windows 8.

See also:

Apple TV Will Become a Video Game Console, Sources Say
 
Apple: What's Up With iPad Sales?

Facebook, Twitter Changes Will Make 2014 a Banner Year for Ad Blockers


 



 
No positions in stocks mentioned.