(NASDAQ:AAPL) chief Steve Jobs was no stranger to occasional blog entries -- personal, often crabby treatises that fleshed out the backstory to particular Cupertino maneuvers. His persnickety posts often railed against a certain technology -- the most notable of this category is his entry
(NASDAQ:ADBE) Flash -- and detailed why Apple would be moving in a different direction.
Well, in a similar vein, Google
(NASDAQ:GOOG) chairman and former CEO Eric Schmidt has posted a Google+ entry that champions his company's product above that of a competitor's and urges readers to join his flock.
And that competitor just happens to be Apple.
This weekend, Schmidt provided a step-by-step walk-through on how users can easily switch from an iPhone to an Android device. Titled Eric's Guide: Converting to Android from iPhone
, the post detailed the process, with steps ranging from the rudimentary (like setting up your Google account) to the more finely tuned (like moving your music from iTunes to Google Play's music cloud). And much like Jobs, Schmidt wasn't above a few digs at his company's main opponent.
"Many of my iPhone friends are converting to Android," Schmidt opened. He made reference to the "latest high-end phones" from Samsung
(OTCMKTS:SSNLF) and Motorola that are supported by the major carriers Verizon
(NYSE:S), and T-Mobile
(NYSE:TMUS) and that "have better screens, are faster, and have a much more intuitive interface."
Schmidt jibed, "They are a great Christmas present to an iPhone user!"
As evidenced in the guide, the process is surprisingly simple. Thanks to Google's comprehensive cloud services, which store and sync contacts across all your devices -- a process Apple still hasn't been able to do well with iCloud -- the toughest part of the process is having to deal with the increasingly bloated iTunes.
Schmidt closes with one last jab against Apple's Web browser. "Be sure to use Chrome, not Safari; it's safer and better in so many ways. And it's free."
All in all, the post is a pretty decent pitch for potential Android customers as we draw closer to the holidays and provides a handy guide for users who might be unfamiliar with Google's mobile platform. It's just a shame ol' Steve isn't around to post a rebuttal.
Given his manner of matching blows, it would've been one helluva diatribe.
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