The Moon Under Water
craft brewery in Victoria, British Columbia, is a local favorite for its German-style, 100% natural beers. Now, the brew pub is offering a beer for dogs.
"During the brewing process, we're pulling off all the sugars out of those grains and we only want the really sugary liquid off of that, and what we're left with at the end is a low sugar, high protein water...often its just getting dumped down the drain," said Clay Potter, the brewmaster at The Moon Under Water, in an interview with CTV News recently. That by-product water has no alcohol or carbonation. Potter adds chicken stock, salmon oil, and glucosamine to it to promote dog health, and voila, a dog beer is born.
Said Chelsea Walker, who co-owns the brewery with Potts, "It has huge potential in a market like Victoria where people love to spoil their pets and have already embraced the craft beer culture. I was already making [dog] biscuits from our leftover brewing grains, then we started looking at more ways to use by-products from the brewing process."
The brewery will have a tasting for dogs on Saturday, August 10, and the as-of-yet-untitled beer for dogs will be released soon after.
Potts and Walker got the idea for a dog beer two months ago from Arizona, where a company called 3 Busy Dogs has been making Bowser Beer since 2007.
"It was during the holidays, and I made a pretzel treat, and people kept saying, if you make them for dogs, I'd buy them. So I did, and I thought, what goes with pretzels but beer. And we tried it out, and it was a big hit," said Jenny Brown, the founder of 3 Busy Dogs, to NBC News 9 of Colorado.
That original beer is made from beef or chicken broth and malt barley, has no alcohol, carbonation, or hops. It can be purchased online here
, for $15.99 per six-pack.
Dog beers mark the trend in luxury spending for pets and its intersection with the growing trend in craft brews, and as ridiculous as it seems, we'll probably see more companies begin to sell it.
Is it only a matter of time before major brewers like Anheuser-Busch InBev
(OTCMKTS:SMBRY), Molson Coors
(NYSE:TAP), and Heineken International
(OTCMKTS:HINKY) follow suit?
As Potts said, "It's basically liquid dog food...all the fun things in beer are taken out."
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