Five Partnerships for Apple's iTV Creation

By Benzinga.com  JUL 23, 2013 12:47 PM

All signs seem to point to Apple finally developing its smart TV set, and here are some other companies that may be involved.

 


Editor's Note: This content was originally published on Benzinga.com by Louis Bedigian.

All signs indicate that Apple (NASDAQ:AAPL) is finally in the process of developing its first television set.

The company will assemble the TV through its various Chinese partners, most notably Foxconn (TPE:2354).

But it is also expected to enlist in the help of several key partners, which will provide the company with essential parts that it could not (or does not want to) produce on its own.

One of those potential partners may have already been revealed. Last week, there were reports that LG Display (NYSE:LPL) had been commissioned to provide Apple with orders for two large panels -- one at 55 inches, and another at 65 inches. It is not yet known how Apple will use these panels, or if it will order enough to mass produce a new device.

But unless the company plans to sell a massive Cinema Display, it's safe to assume that the company is at least exploring the TV market.

That Picture Is Sharp

And if LG Display fails to secure a contract, it could be manufactured by Sharp (OTCMKTS:SHCAY). In addition to LG, Sharp is one of those unconfirmed Apple suppliers that is frequently associated with iPhones and iPads. The company was rumored to have invested $2 billion in Sharp last year.

If true, Apple is unlikely to develop a TV without making sure that company is involved.

Music to Your Ears

"Beats by Dre" has made its way into a whole host of electronics, including HTC (TPE:2498) smartphones and Hewlett-Packard (NYSE:HPQ) computers. Even Dodge, Chrysler, and Fiat (OTCMKTS:FIATY) have added Beats Audio to their vehicles.

Apple is unlikely to do the same for its television set. But there is one other premium audio company that Apple could partner with: Bose.

With headphones that sell for a few hundred bucks (among other expensive audio equipment), Bose is a great match for Apple.

So Good You Can Touch It

According to Trusted Reviews, Sony (NYSE:SNE) is behind the camera sensor in the iPhone 4S and iPhone 5. Sony has also been rumored to be a part of the development of the iPhone 5S -- and not just for the camera but for the touch display as well.

Who better than Sony -- one of the industry's most underrated players -- to develop some of the touch elements for Apple's first TV?

Wave for the Camera

Apple is expected to acquire PrimeSense, the company that helped build the Kinect motion sensor for Microsoft (NASDAQ:MSFT).

In doing so, Apple could build a Kinect-like device right into every television it produces. This could drastically change the way cross-platform apps are developed, as developers will need to optimize them for motion control (as opposed to the touch controls they are used to programming).

Below, find some more great ETF and market content from Benzinga:

Apple's iTunes Reaches One Billion Podcast Subscriptions

Will Financing Be Enough for RadioShack's Record-Breaking Turn-Around?

Celebrate National Hot Dog Day With Sonic's CEO J. Cliff Hudson and $1 Hot Dogs

Twitter: @Benzinga


Benzinga Pro covers this and all market news in real time. Get your free trial here
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.