Last week, the Wall Street Journal
broke the news that Apple
(NASDAQ:AAPL) and Yahoo
(NASDAQ:YHOO) were in talks to deepen their mobile-services relationship,
The partnership is mutually beneficial because it allows Yahoo to improve its presence in mobile, and it allows Apple to distance itself from rival Google
(NASDAQ:GOOG), said Sterne Agee analyst Shaw Wu in a report. Additionally, Yahoo data already powers native iOS stock and weather apps on iPhones and iPads.
The Yahoo-powered iOS native weather app, as seen on this reporter's phone.
While this is a positive for Yahoo as it looks to strengthen its presence in mobile, this also signals Apple's efforts in lessening its dependence on Google, who has arguably emerged as its biggest competitor.
Yahoo has somewhat become the "Switzerland" of Internet companies and an ideal partner for Apple as it isn't in the mobile-devices business and doesn't own a mobile device OS, popular Web browser, or social network.
But while an Apple-Yahoo alliance makes sense, provided Yahoo will be able to deliver quality content for Apple, the Cupertino, California-based company will not be severing its ties with Google anytime soon, Dr. Richard Windsor, founder of the mobile-focused blog Radio Free Mobile
and a former tech analyst at Nomura, tells Minyanville.
Windsor acknowledges that Google will be hurt if Yahoo and Apple advance their relationship in the short run.
“I would estimate around 50% of Google’s mobile advertising revenue is coming from iOS. Also, at the moment, iOS customers are the most valuable ones because they have the most disposable income. So if Apple was to boot Google, short term, Google would take a big hit,” opines Windsor.
However, he says that Apple will not be dropping Google Search anytime soon, given the popularity of the product, which is a relief for Google since search accounts for an outsized portion of its revenue.
“An extreme case might be that Apple will include Yahoo’s search engine as the default, but then you can always download Google search from the app store,” he shares, highlighting that Apple would have learned its lesson from dropping Google Maps and introducing its own native mapping app.
Apple will be cautious, because it will worry that “if it doesn’t make available Google Search anymore on its devices, maybe some users will go: “To hell with this, I’m not using iOS anymore. And they go buy a Samsung
(PINK:SSNLF) Galaxy S4. It’s a very, very dangerous game,” he adds.
“I think what they will do is they will say: 'We think Yahoo Search is the best, and we’re going to optimize it to be absolutely fantastic on iOS devices, but if you really want Google, you can have it.'"
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