These days, it’s rare to find a cable or Web network that hasn’t moved toward the HBO model of producing original content.
(NASDAQ:NFLX) is the highest-profile example, of course, having just released the well-reviewed series House of Cards
. Hulu, Amazon
(NASDAQ:DTV), and even Intel
(NASDAQ:INTC) are all also at various stages of developing compelling original programming in the hopes of differentiating themselves to consumers.
The latest to announce its intention to join the fray is Redbox Instant, the new streaming joint venture from Coinstar’s
(NASDAQ:CSTR) Redbox and Verizon
"I don't see how you can avoid having original content," said Redbox Instant CEO Shawn Strickland at the Advertising Age
digital conference in New York City this week.
Strickland said that his company would likely focus on family-oriented original content, since there was a gap in that market.
He noted that actor Kevin James, who typically stars in family-friendly fare, “is a rock star at kiosks… This is one area from a programming perspective we can look at and see how we can fit there and fill a void."
However, having just officially launched earlier this year, Strickland said that Redbox Instant would focus on “creating a content offering and platform that pulls people in.” In terms of original programming, “Ultimately I think we [will] get there, but not in the near term.”
Redbox Instant’s announcement follows one by Microsoft
(NASDAQ:MSFT) in March, which stated that it plans to develop original content that can be streamed to Xbox users.
According to Microsoft’s entertainment and digital media president Nancy Tellem, the company’s Los Angeles studio has set its sights on offering original content via Xbox consoles by the end of this year.
Tellem said that she thinks
Microsoft is at “the start of the next wave of truly interactive entertainment,” adding that the company hopes to allow audiences to be able to directly interact with characters on TV shows.
While the rush of companies to invest capital and produce original content throws up an existential threat to traditional broadcast and cable giants, for consumers, such competition can only mean one thing: better products for our enjoyment.
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.