In addition to his legacy as a technology revolutionary, Apple
(NASDAQ:AAPL) legend Steve Jobs was also famously known for being incredibly politically incorrect when talking about his competitors.
After all, Jobs did not mince words in his biography, saying that his long-time rival, Microsoft’s
(NASDAQ:MSFT) Bill Gates, wasn’t “imaginative” and that Gates had stolen other people’s ideas.
Of course, Jobs' acerbity did not prevent the iPhone or the iPad from becoming the runaway successes that they have been.
Perhaps that’s why Taiwanese smartphone manufacturer HTC
(TPE:2498) appears to have taken a leaf out of Jobs' book. With the launch of Samsung’s
(PINK:SSNLF) Galaxy S4, HTC -- whose smartphones also run on Android
(NASDAQ:GOOG) -- appears to have decided on an offensive strategy, pulling no punches in criticizing its rival’s new flagship device as being inferior to the HTC One.
Firing the first shot at Samsung was HTC’s chief marketing officer, Benjamin Ho, who said, “With a continuation of a plastic body and a larger screen being the most obvious physical change, Samsung's new Galaxy pales in comparison to the all-aluminium unibody HTC One.”
“HTC remains the best option for those people looking for the best technology wrapped in premium design. Our customers want something different from the mainstream, who appear to be the target for the Galaxy,” Ho added, according to gadget website, T3
However, it was the social media team at HTC who really went for the jugular. The official HTC Twitter account, @HTC
, went to town snarking (very well, some would argue) on the Galaxy S4 during its launch in New York last night.
(Editor's note: Off-Broadway shows are often as good or better than Broadway shows. Maybe someone should tell HTC that?)
The HTC campaign against Samsung was coordinated globally, it seemed, with the HTC USA (@HTCUSA
) Twitter account also joining in on the snark.
Hilariously, both @HTC and @HTCUSA accounts also retweeted many tweets that slammed the Galaxy S4.
HTC also made sure to highlight a negative review of the Galaxy S4 by tech website Engadget.
Samsung appeared to have missed or ignored HTC’s attacks, with both its global (@SamsungMobile
) and US (@SamsungMobileUS
) Twitter accounts focused on promoting the new phone.
The Korean company will probably take comfort in the fact that it's the global leader in smartphone sales and that some analysts have projected that as many as 10 million Galaxy S4s will be sold in the first month of release.
(See also: Can the Samsung Galaxy S4 Break the BlackBerry-Apple Stranglehold on Business Customers?
, Riding the Korean Wave: How K-Pop Stars Have Helped Lift Samsung to the Top in Asia
and Samsung Revamps Its Flagship Galaxy Smartphone, Preparing to Set New Sales Records.
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