JC Penney Employees: 52 YouTube Videos a Day?

By MSN moneyNOW  FEB 26, 2013 10:40 AM

An internal probe found that workers at the retailer's headquarters spent plenty of time goofing off last year.

 


JC Penney (NYSE:JCP) employees took goofing off at the office to new heights last year, when internal studies showed they watched 5 million YouTube (NASDAQ:GOOG) videos in one month alone.

The 4,800 employees at the headquarters in Plano, Texas, had plenty of time for videos of cute cats, LMFAO's "Party Rock Anthem" and other viral hits in January of 2012. That's the month executives counted up the YouTube views.

That month had about 20 work days. So for 4,800 employees, that works out to about 52 YouTube videos each day while on the clock. In fact, about 35% of the Internet usage at the main office was used for goofing off, the Wall Street Journal reported.

No wonder JC Penney's chief operating officer, Michael Kramer, described it to the Journal like this: "I hated the JC Penney culture. It was pathetic." CEO Ron Johnson had only been on the job for about two months at that point, and likely had no idea this kind of workplace relaxation was going on.

That kind of YouTube viewing is almost unbelievable. How could anyone get any work done? In fact, you'd almost think people were putting in weekend hours to achieve that level of YouTube activity.

You don't have to be a retail genius to know what happened next: layoffs. Some 1,600 workers have been laid off since then.

Speaking of YouTube, JC Penney is getting praised Monday for its "Yours Truly" commercials that aired during Sunday's Academy Awards broadcast.

Editor's Note: This story by Kim Peterson was originally published on MSN moneyNOW.

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