Tech News: Apple Is Finally Rethinking India With Installment Plans for iPhones

By Josh Wolonick  FEB 25, 2013 9:27 AM

Plus, the case for Firefox OS, Samsung's new Galaxy S4 gets a launch date, only 9% of Wikipedia editors are women, and Asus' new Padfone.

 


This column brings you the most interesting and useful business and financial commentary on technology from around the Web every day.

Reuters
Link: Apple Signals Emerging-Market Rethink With India Push
"As BlackBerry (NASDAQ:BBRY) launches the first smartphone from its make-or-break BB10 line in India, one of its most loyal markets, the company faces new competition from a formidable rival that has long had a minimal presence in the country.

"More than four years after it started selling iPhones in India, Apple Inc. (NASDAQ:AAPL) is now aggressively pushing the device through installment payment plans that make it more affordable, a new distribution model and heavy marketing blitz.

"'Now your dream phone' at 5,056 rupees ($93), read a recent full front-page ad for an iPhone 5 in the Times of India, referring to the initial payment on a phone priced at $840, or almost two months' wages for an entry-level software engineer.

"The new-found interest in India suggests a subtle strategy shift for Apple, which has moved tentatively in emerging markets and has allowed rivals such as Samsung (PINK:SSNLF) and BlackBerry to dominate with more affordable smartphones. With the exception of China, all of its Apple stores are in advanced economies."

GigaOm
Link: Why Firefox OS May Bring Balance Back to the Smartphone Industry

"Firefox OS is now going to happen. When it was announced a year ago, the carriers said they were in. Now they’re about to prove it: this summer, Telefonica (NYSE:TEF) will roll out handsets in Spain, Brazil, Venezuela and Colombia, and Deutsche Telekom (ETR:DTE) and Telenor (PINK:TELNY) will do the same in Europe.

"But will it succeed? To figure that out, we need to look at a number of variables, including the OS itself, but mainly what it represents for those all-important carriers."

CNet
Link: Samsung Invite Confirms Galaxy S4 14 Launch Event
"Samsung will unveil its new Galaxy S4 smartphone at a special launch event on March 14.

"The news was tweeted by Samsung this morning via an invitation announcing the event. Dubbing the event 'Samsung Unpacked 2013 Episode 1,' Samsung tempts people to 'come and meet the next Galaxy.'

"The event will be take place in New York on Thursday, March 14, at 7 p.m. ET. It will also be live-streamed on Samsung Mobile's YouTube page."

Huffington Post
Link: Sarah Stierch, Wikimedia Fellow, Want to Bring More Women to Wikipedia
"Sarah Stierch just spent a year trying to get more women involved in Wikipedia.

"The site's male-female split is cringeworthy: only 9 percent of Wikipedia editors were female at the end of 2011, the free Internet encyclopedia has disclosed. That's a ratio that Stierch says she hoped to change with a year of work as a fellow at the Wikimedia Foundation. Stierch recently spoke to The Huffington Post and answered some of our most pressing questions about women's involvement in Wikipedia."

TechRadar
Link: Asus Padfone Infinity Officially Announced
"Asus (TPE:2357) has only gone and made the Padfone Infinity official over at Mobile World Congress 2013.

"Rocking Retina display-beating 441ppi display tech and a 1.7GHz quad-core Snapdragon processor, it's going to be one of the handsets to beat this show.

"It's running Android 4.2 and has the familiar aluminium unibody design housing its Super IPS 5-inch screen. There is 2GB of RAM keeping things running smoothly, NFC and 64GB of memory."
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