Disabled Employee Feels Abercrombie & Dissed Mike Schuster Jun 26, 2009 3:20 pm |
![]() |
![]() |
|
||||||||||||
|
As such, the brand has set its standard of beauty at an unattainable height for the vast majority of people, But then, A&F has always been "unapologetically elitist -- indeed, almost eugenic" -- in its brand image:
"This is largely CEO Mike Jeffries' doing: In his words, Abercrombie '[goes] after the cool kids... A lot of people don't belong [in our clothes], and they can't belong.
" That's why we hire good-looking people... Because good-looking people attract other good-looking people... We don't market to anyone other than that.''"
Unfortunately for the image-conscious clothing retailer, reality can't be airbrushed. Now, one of A&F's employees is alleging that the company discriminated against her -- because her disability kept her from being "good-looking" enough for the company's purposes.
Riam Dean -- a 22-year-old law student and former A&F employee -- apparently isn't among Abercrombie's eugenically chosen people. Dean was born without a left forearm, and claims that A&F's management banished her to the stockroom -- away from customers' view -- because of her disability.
"I had been bullied out of my job," Dean told The Guardian. "It was the lowest point [at which] I had ever been in my life."
When she started working at A&F, Dean and the retailer had an agreement whereby she could work the showroom floor -- provided she wear a white cardigan to cover the link between her prosthetic limb and her upper arm.
However, the store subsequently claimed Dean was violating its "look policy," and demanded that she remove the sweater or be forced to work in the stockroom until -- according to the head office -- "the winter uniform arrive[d]."
Dean claims that the cardigan conundrum was just an excuse to keep her off the main shop floor. Shes reportedly seeking around £25,000 in compensation, and a tribunal's been established to discuss the merits of her case.
A&F's official "look policy" contains highly subjective language, similar to that found in many company policy handbooks. Employees are told to: "represent Abercrombie & Fitch with natural, classic American style consistent with the company's brand" and to "look great while exhibiting individuality."
At least at the London branch, that seems to mean: No disabilities. Apparently A&F believes that you can't look great -- or classically American, or stylishly individual -- while also being disabled.
I guess those brands which have featured disabled models in their ad campaigns -- including Visa (V), Nike (NKE), and Target (TGT) -- didn't get that memo.
discuss this article and more on the mv exchange |
|
No positions in stocks mentioned.
Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options. Click here for a free 14 day trial to OptionSmith by Steve Smith.
Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options. Click here for a free 14 day trial to OptionSmith by Steve Smith.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
| add rss feed | free article alerts |
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennesee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Local Guides
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennesee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Local Guides

















