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Deleveraging Continues

As leveraged assets go down in value, the leverage multiples go up. Adding to that multiple is the falling dollar and the fact that these assets are in reality debt deposits, not cash deposits, that were passed on in different forms to be leveraged over and over.

-Minyan Jim

Obnoxious Product Placement

Minyanville Staff Nov 04, 2008 8:59 am


	From E.T. to Transformers, Minyanville presents ten in-your-face examples.

In the 30s, it was called a tie-up. In the 80s and 90s, product placement. Today, can we just call it obnoxious? Sure, when characters use real-life products in movies it lends the production an air of authenticity, but when those products become the film's central focus, well, that's where we draw the line.

General Motors "Transforms" Image
The automaker wins a starring role in a summer blockbuster.

The Wizard, a Definite Nintendon't
Up, Up, Down, Down, Left, Right, Left, Right, B, A, Crap.

Three Square Meals of Taco Bell
In Demolition Man, everyone runs for the border.

FedEx's 143-Minute Commercial
It was called Cast Away, and it was nominated for two Academy Awards.

Golden Palace Gambles On Rocky
Online casino figures all too prominently in slugger's swan song.

E.T. Goes To (Reese's) Pieces
Candy's starring role demonstrates the power of marketing.

Love At First Click
You've Got Mail gives AOL the star treatment.

Daredevil's Exploits Chronicled in the New York Post
Real-life tabloid replaces fictional Daily Bugle in superhero film.

Harold & Kumar Shill for White Castle
Stoners revel in the majesty that is America's oldest burger joint.

Wall-E Falls in Love With an iPod
Film's heroine a dead ringer for Apple MP3 player.


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