Valentine's Day Romance Index Kevin Depew Feb 14, 2008 8:00 am |
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Let's face it: men are required by convention to do most of the heavy lifting around Valentine's Day, mostly to make up for all the things they've done, or will do, the remaining 364 days of the year. Consequently, "analyst" expectations are historically far higher than their "company's" ability to execute. And therein lies the investment opportunity.
How can a smart Valentine monetize her floundering partner's missteps? Minyanville unveils two investment indexes specifically designed to capture the wide range of Valentine's Day romantic dreams... and disappointments.
Component Breakdown
- 1-800-FLOWERS.Com (FLWS) helps kick the day off the right way with a
lovely floral arrangement. - Hershey's (HSY) manufactures chocolate for ratcheting the evening's anticipation up a notch.
- Ruth's Chris Steak House (RUTH). A romantic table for two at a high-quality, publicly traded steak house.
- Willamette Valley Vineyards (WVVI) reminds you not to forget the wine, big spender.
- Starwood Hotels & Resorts Worldwide (HOT) temporarily transforms "home" into a luxury hotel suite.
- Blue Nile (NILE). Nothing says "be mine" like a two carat diamond set in platinum.
- The Knot (KNOT). Weddings don't plan themselves, you know.
- Carnival Cruise Lines (CCL) serves upwards of nine square meals a day, beckons you to perform the pop and lock at Diamonds and Pearls (or some equally cheesily-dubbed nightclub) and generally takes the guesswork out of the honeymoon.

Component Breakdown
- Anheuser-Busch (BUD). Hey, it's noon on Valentine's Day somewhere.
- Churchill Downs (CHDN). Mr. Goodbar's listed at 12-1 morning line; got a hunch.
- Rick's Caberet (RICK). I'm a "gentleman" and this, apparently, is my club.
- Fortune Brands (FO) Paging Dr. Jim Beam.
- Fortune Brands (FO) Still paging Dr. Jim Beam.
- Smith & Wesson (SWHC). Dr. Beam, meet my friends, Mr. Smith and Mr. Wesson.
- Prepaid Legal Services (PPD). Two words: nolo contendere.
Click here for more of Minyanville's My Money Valentine series.
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