Stress Test: Match.com-Minyanville

Stress Test: Match.com

Mike Schuster Jan 13, 2009 9:00 am


		Is it the e-yenta of your dreams, or should you see other Internet dating websites?

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Ever since the stigma of online dating began melting away, a number of services dedicated to hooking up couples have emerged. But with nearly 15 million members at $350 million in annual revenue, Match.com (IACI) is the clear industry leader.

But is it the right choice for you? Minyanville pitted Match.com against other virtual cupids to find out.

Advertising	Compatibility Test	Background Checks	Fringe Dating	Membership Cancellation

Match.com: The company's slogan -- "It's Okay to Look" -- encourages mostly voyeurism and the odd restraining order.	Match.com: The absence of one means your attractiveness quotient is only limited by your imagination - and access to your hot roommate's pictures.	Match.com: No past is too sordid.	Match.com: You'll be the subject of ridicule and scorn when you're tentative request is scattered across the Internet by its creeped out recipient.	Match.com: If you think you can do better on your own, suit yourself.
True.com: Racy ads portray female users as flirtatious and always in possession of a webcam, thereby eliminating the cost of courtship.	eHarmony.com: If you can pass this questionnaire, you're probably in a relationship already.	MySpace: For some, it's a source of comfort that this magnet for sexual predators probably has a lot of federal heat on it already.	Craigslist: It's difficult to even buy a used coffee table without stumbling on a slave dungeon within walking distance.	JDate.com: God forbid anyone who works at JDate knows your mother. It would break her heart!
Edge: True.com	Edge: Match.com	Edge: MySpace.com	Edge: Craigslist	Edge: Match.com

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NETWORKS, NEWSCORP, MATCH, SPARK, JDATE

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