Sky-High Fares Here To Stay

Andrew Jeffery  Jun 20, 2008 9:45 am

Sky-High Fares Here To Stay
 
Ticket prices will go up or airlines will go under.
 

 

Would-be travelers are keeping their fingers crossed the air will soon seep out of what many are calling a bubble in crude. Certainly, that will bring relief from sky-high fuel prices. Airlines can then drop all those silly fees. Life can return to normal.

If only it were that simple.

Earlier this week, Scott Kirby, President of US Airways (LCC), shed some light on the future of fare hikes and fees. Given its current cost structure, the airline needs to charge $700 per passenger per flight just to break even - well above its current average ticket price. Whether it's fare hikes or surcharges (for additional luggage, meals, pillows and blankets), prices are either going up or airlines are going down. Some believe both will come to pass.



Oil prices have remained stubbornly high, despite interventionist political rhetoric, offshore drilling proposals and ineffective summits in Saudi Arabia.

Then yesterday, a change in China's energy policy offered a ray of hope that surging global demand may begin to taper off. Chinese authorities are scaling back oil subsidies and pushing up domestic fuel prices. Analysts hope bigger tabs at Chinese pumps will slow what many believe is the unnaturally high demand such subsidies create.

But even if crude tumbles, it will offer little solace to travelers.

Not only has persistently high crude doubled fuel expenses over the last year and all but eroded the industry's already thin margins, but the lion's share of cust-cutting was undertaken after 9/11, leaving airlines with few options going forward.

Competitors like Northwest Airlines (NWA), United (UAUA) and Delta (DAL) are trimming the fat where they can, reducing capacity and canceling flights simply because they lose money each time a plane takes off.

Consider that the next time your flight is canceled due to “weather” just as the sun shines and a gentle breeze blows in off the putrid swamps of Secaucus, New Jersey. Yet another failed attempt to fly out of Newark International Airport.


Is oil the next bubble?
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Comments (5) See All Comments »
06-20-2008, 10:45 am
Prof. Jeffrey,

I think Scott Kirby explained to you why his airline is going to go bankrupt again.

More to the point, a lot of regions (Vermont, Colorado, Florida, California) derive a fair share of their economy from touris
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06-24-2008, 3:24 pm
Dean,

No doubt - I don't think US Airways will have a chance to see tickets up that high.

I'm not sure the knock-on effect will be people throwing up their hands and just spending at will, but you may be on to so
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06-24-2008, 3:37 pm
I think the effect will be similar to a Rolls Royce - if you worry about the gas mileage you won't be able to afford it in the first place. I think travel will diminish, including business travel (my employer has cut back), but just as in housi
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06-24-2008, 4:31 pm
What will be interesting is to what extent the social mood changes Pep keeps finding will be strong enough to turn people against the Rolls and Hilton just for what they stand for.
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06-25-2008, 3:06 pm
Ah. So people who could afford to rent the Rolls will rent the Chevy just so no one will throw rocks at them as they pull up to the Motel 6 instead of the Hilton.

On the other hand, if people drive instead of flying (which is more econom
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