Consumers Permanently Changed By Recession, And That's Okay! Laurie Petersen Oct 30, 2009 9:10 am |
![]() |
![]() |
|
||||||||||||
| more Oh Mother » | |||||
|
In a September update of the Study of Affluence and Wealth in America conducted for American Express (AXP) Publishing, only 46% are extremely or very optimistic about their children’s future. And these are the families that have been hurt the least by the downturn.
“People remain financially insecure,” Taylor told a crowd of media executives at the Digital Publishing and Advertising Conference in New York. This doesn't bode well for the holiday retail season .The Harrison Group is forecasting a 15% decline in gift-giving this year.
But while confidence in leaders is at an all-time low, what continues to trend up is self-sufficiency and communication within families about what they really need. Shopping and investing (what little is being done) are now a genuine family affair.
Males and females are talking like never before, and together create an intelligent, loyal, and self-sufficient unit. Kids are involved in 55% of all family purchase decisions. End result is better relationships and more happiness all around.
What ran through my mind as Taylor rattled off his stats was the recent afternoon spent with my daughter at the swanky Time Warner (TWX) Center off Central Park. She loves to shop. I’m getting better at tolerating it. Most of our time was spent darting in and out of Coach (COH), bebe (BEBE), Bennetton (BEN), Armani Exchange, and J.Crew (JCG) playing her favorite fantasy shopping game -- Guess The Price!
Eventually we parted with some money.
We’ve also been cooking up a storm lately. Our version of Julie & Julia involves mastering the recipes in the Weight Watchers Momentum Cookbook. It’s a challenge to dice the ingredients with dull knives, so we indulged in a splurge at Williams-Sonoma (WSM) -- a store that makes anyone feel like chef for a day -- to the tune of $45 in cooking gear.
I don’t like to admit it, but True Luxury columnist Amy McVay is right. The price of our super-sharp new Kuhn Rikon Paring Knife, an updated garlic press, and a stainless steel French whisk came to less than the price of a Saturday night dinner at one of our favorite neighborhood haunts. My daughter consulted on each of the purchases. She’s the better cook, so that only made sense.
Dining out among the affluent, Taylor notes, is down 27%.
Apart from the jam-packed Whole Foods (WFMI) in the basement of the Time Warner Center, Williams-Sonoma was the most trafficked store in the joint, we noticed.
The next night we made saucy pan-roasted pork chops over pasta. It was fun! Talk about a revolution.
How does your household align with the Harrison Group findings? Post a comment.
|
|||||||
|
|||||||
|
|||||||
|
|||||||
discuss this article and more on the mv exchange |
|
No positions in stocks mentioned.
Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options. Click here for a free 14 day trial to OptionSmith by Steve Smith.
Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options. Click here for a free 14 day trial to OptionSmith by Steve Smith.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2009 Minyanville Media, Inc. All Rights Reserved.
Copyright 2009 Minyanville Media, Inc. All Rights Reserved.
| add rss feed | free article alerts |
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennesee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Local Guides
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennesee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Local Guides


















