When the NBA rolled into Atlanta in 2003 with its All-Star Week events, so did “The World’s Famous Players Ball,” an annual gathering of some of the country’s most notorious pimps and their sex workers. The event, held at the gentleman’s establishment Club Mirage, was hosted by rapper Snoop Doggy Dog and the Archbishop Don “Magic” Juan, the Players Ball’s chairman of the board. It attracted a huge crowd of big spenders.

Those who make their living in the sex industry have long been a staple at sporting mega-events. Indeed, strip club workers enjoy a financial windfall from fans whose demographic draws them to, say, the Super Bowl, as well as men’s entertainment clubs. For example, during the 2009 Super Bowl in Tampa, the price of a lap dance went from $25 to $100.

Tampa, which has hosted the Super Bowl four times in the past 25 years, has more than 40 licensed adult dance clubs, adult theaters, live model studios, and adult bookstores on record at City Hall. Even still, the demand for entertainers could not be fulfilled by Tampa locals, and because the majority of the entertainers are brought in to the event’s city to supply the spike in demand, the host city receives little financial benefit. The St. Petersburg Times reported that dancers came from as far away as Washington state and California to  perform at the Tampa Gold Club and at Mermaids in St. Pete Beach.

In other cases, big sports events can help boost the finances of neighboring communities, especially if a host city is close to a town where entertainment laws are less conservative. The 2006 Super Bowl was held in Detroit, a short drive across the border from the Canadian city of Windsor, Ontario. Unlike Detroit, Windsor offers legal Cuban cigars, a 19-year-old drinking age, all-nude strip clubs, and legalized prostitution. Detroit offers only topless entertainment. For Super Bowl weekend, Windsor city officials reported that all hotel rooms were booked and that tourists added $5.4 million to the local economy.

Continue reading this story, below, or click on a category to see who wins and who loses when the big game comes to town.