Reassuring Bank Ads Cold Comfort for Consumers Justin Rohrlich Oct 15, 2008 9:50 am |
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Fear. Anxiety. Uncertainty. It almost seems like people are talking about nothing else but how unbelievably, incredibly, outrageously screwed they are financially.
“We’re not just competing for people’s entertainment dollars anymore,” Brett Yormark, CEO of the New Jersey (soon to be Brooklyn) Nets told the Wall Street Journal. “We’re going up against milk and orange juice.”
Emotions, easily aroused, are extremely difficult to tamp down without the aid of extensive psychotherapy- which is also going up against milk and orange juice these days.
What to do?
In a newspaper ad, Commerce Bank (AMTD) helpfully informs you that “There is a safe and smart place to put your money.” (Guess where.)
AXA Equitable (AXA) says, “In these chaotic times, there is a financial services company dedicated to redefining commitment.” Bank of America (BAC) says they’re offering “A new opportunity to bank with confidence, security and a higher interest rate.”
Should the general public really be turning to advertising for advice?

Over the last 10 days of Washington Mutual’s existence, frightened customers withdrew $17 billion from the failing bank, which federal regulators then took over and sold to JPMorgan Chase (JPM) for $1.9 billion.
A sigh of relief for WaMu. For WaMu employees? Not so much.
Charles Scharf, head of JPMorgan Chase’s Retail Financial Services group said employees will be divided into 3 categories: Those who will be let go immediately, those who will be asked to stay on through the transition period before being let go, and those who will keep their jobs. The transition will take place over the course of 90 days.
So you either get sacked immediately, you get canned after helping the company stabilize itself, or you remain employed after 3 months of feverish nail-biting.
“We’re not just competing for people’s entertainment dollars anymore,” Brett Yormark, CEO of the New Jersey (soon to be Brooklyn) Nets told the Wall Street Journal. “We’re going up against milk and orange juice.”
Emotions, easily aroused, are extremely difficult to tamp down without the aid of extensive psychotherapy- which is also going up against milk and orange juice these days.
What to do?
In a newspaper ad, Commerce Bank (AMTD) helpfully informs you that “There is a safe and smart place to put your money.” (Guess where.)
AXA Equitable (AXA) says, “In these chaotic times, there is a financial services company dedicated to redefining commitment.” Bank of America (BAC) says they’re offering “A new opportunity to bank with confidence, security and a higher interest rate.”
Should the general public really be turning to advertising for advice?

Over the last 10 days of Washington Mutual’s existence, frightened customers withdrew $17 billion from the failing bank, which federal regulators then took over and sold to JPMorgan Chase (JPM) for $1.9 billion.
A sigh of relief for WaMu. For WaMu employees? Not so much.
Charles Scharf, head of JPMorgan Chase’s Retail Financial Services group said employees will be divided into 3 categories: Those who will be let go immediately, those who will be asked to stay on through the transition period before being let go, and those who will keep their jobs. The transition will take place over the course of 90 days.
So you either get sacked immediately, you get canned after helping the company stabilize itself, or you remain employed after 3 months of feverish nail-biting.
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No positions in stocks mentioned.
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Justin Rohrlich welcomes your comments and feedback at jrohrlich@minyanville.com
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Copyright 2009 Minyanville Publishing and Multimedia, LLC. All Rights Reserved.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any article or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
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