China, Starbucks Share Same Problems

Vitaliy Katsenelson  Aug 20, 2008 2:00 pm

China, Starbucks Share Same Problems
 
Both suffer from late-stage growth obesity.
 

 
This type of thinking results in tremendous overcapacity when demand cools. Here is an example: Let’s say a company saw demand for its widgets rise 10% year after year. It builds a new factory to accommodate future demand, let’s say five years. It will likely model a 10% annual increase in demand as well. But what if demand comes in at 6% a year over the next five years? This will translate into overcapacity - not 4% but 20% (4% per year times five years). Suddenly you don’t need to build factories or add capacity for awhile.

This greatly leveraged growth is terrific as long as the economy continues to grow at a fast pace: sales rise, costs rise at a slower rate (in large they are fixed) - margins expand - the beauty of leverage. However, leverage is not so sweet and soft when sales decline. Overcapacity is a death sentence in the manufacturing (fixed costs) world. As companies face overcapacity or slowdown in demand, they try to stimulate sales by cutting prices, which in part lead to price wars (similar to what we observed in the U.S. between Sprint, MCI and AT&T in the long distance business during the mid 90s) and to a fatal deflation. Sales decline, costs remain the same – margins collapse.

The weakness in the US and European economies will temper demand for Chinese made goods. China is already showing first signs of slow down - inflation is increasing and rate of real growth is decreasing.

It gets worse: high commodity prices.

Chinese demand for stuff (oil, metals, machinery etc.has a tremendous impact on commodities, driving their prices many fold. High (and rising) commodity prices are negative for developed world economies but they are catastrophic to developing economies – they bring comparatively higher inflation and often stagflation.

Here is why: Inflation is sourced from two broad categories: commodities (stuff) and wages.
Emerging markets are twice as cursed when it comes to inflation: Commodity prices (less shipping costs and government controls – the Chinese government limits price increases on certain commodities, but we know that doesn’t work in the long-term) are the same around the world.

Thus the US and China will see a similar increase in commodity prices (at least in dollar terms). But the commodity component represents a larger portion of the total product cost in China than in the U.S., as wages in China are a less significant component of total cost.
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Comments (7) See All Comments »
08-20-2008, 5:41 pm
I don't see a proper comparsion. I would dare to say the author is writing just for the purpose of writing. I am not part of the clientile that would buy expensive brown liquid. To me, coffee can never be valuated at more that the cost of a m
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08-20-2008, 9:55 pm
I saw a "Teach you kid Chinese" video the other day at my local library (an ocean and a continent away from China). We have old commodities traders moving to Sinapore for language lessons for their children. Eat Chinese food, it's
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08-21-2008, 12:53 pm
"But I have seen no evidence that it is to take the China economy down for good."

Let me start with acknowledging that I don't claim to know how this will turn out. With that said here are some items of evidence:

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08-21-2008, 1:32 pm
.. StarBucks sells its relatively high priced products to those with excess discretionary income, a group of people dwindling right now... thus hurting StarBucks business model...

.. As the richest country in the world loaded with and se
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08-21-2008, 3:15 pm
"Can China continue to grow" is the wrong question. China's state-run quasi-capitalist economic scheme may well experience negative growth by some Western measure, yet still be growing with respect to their government's inter
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