Stress Test: Gatorade-Minyanville

Stress Test: Gatorade

Mike Schuster Apr 16, 2009 10:15 am


		There's more to quenching thirst than electrolytes.

more Stress Test »

PepsiCo (PEP), which owns Gatorade, is railing against Coke's (KO) recent advertising campaign that claims the popular thirst quencher is "an incomplete sports drink." The spot goes on to tout Coke’s Powerade, which contains two ingredients not found in Gatorade - calcium and magnesium.

As Pepsi busies itself with planning its retaliation, we decided to investigate Coke’s claim, and gave Gatorade our patented stress test.

Product Flaw	Flavors	Health Benefits	Origins	Status

Gatorade: Performance enhancement aside, overconsumption can lead to neon green and orange sweat.	Gatorade: Heavily rebranded in 2009, Gatorade now has a flavor called "Bring It," fortified with B vitamins, fruit flavor and street moxie.	Gatorade: One cooler contains enough electrolytes to keep a Super Bowl-winning coach operating at peak performance for months.	Gatorade: Created in 1965 to quench the thirst of the University of Florida's football team, the Gators.	Gatorade: Official sports drink of pro football, baseball, basketball, hockey, volleyball and soccer.
Powerade: With great “power” comes great level of high fructose corn syrup.	Monster Energy: Released in February, the "Hitman Sniper" flavor is a favorite among loners and ex-KGB agents.	Lucozade: As a fast-acting carbohydrate, Lucozade can treat hypoglycemia in those adverse to proper medication.	Aquarius: Introduced by Coke in 1983 to hydrate the individualistic, outgoing and indecisive.	Jamba Juice: Official smoothie of ultimate Frisbee, hacky sack, devil sticks, longboarding and busking.
Edge: Gatorade	Edge: Monster Energy	Edge: Lucozade	Edge: Gatorade	Edge: Gatorade

STOCKS
RELATED ARTICLES
ALSO BY...

6 of 6 (100%) found this helpful
Rate this article:			(6 Votes)

more FEATURES articles »

Daily Article Index �

tags:

HANS, AD, FIGHT, GATORADE

Comment (0)

See All Comments »


discuss this article and more on the mv exchange

No positions in stocks mentioned.

Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options. Click here for a free 14 day trial to OptionSmith by Steve Smith.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.