Five Things: Warren Buffett, Celebrity Endorser

Kevin Depew  Sep 24, 2008 3:45 pm

Five Things: Warren Buffett, Celebrity Endorser
 
This Berkshire-Goldman deal isn't an investment, it's an endorsement deal.
 

 

Indeed. And these days there is no surer way to get rid of all your money and ruin your sex life forever than to associate with bankers. While the money aspect of that equation hasn't necessarily always been true, the sex part sure has. That is why so many of The Rich marry Trophy Wives, while bankers are forced to settle for Plaque Spouses and Certificate of Appreciation Girlfriends. It is true what they say, The Rich really are different from us. Money can't buy everything, but what it won't buy it can usually force into complicity with a few certified letters. Whoops. Here we are slipping into a dangerous digression on topics better left for last call.
 

The more I dig through the details of Buffett's Berkshire Hathaway (BRK)-Goldman Sachs (GS) "investment," the clearer it becomes that this isn't an investment at all. Not even close.

 
Buffett is getting paid 10% to hold what is essentially an option to buy $5 billion worth of Goldman with essentially little to no equity risk given the terms of the deal. That's not an "investment." That's just an endorsement deal. So while my initial read on the whole sex tryst thing was dangerously alarmist and wrong, a closer look shows Buffett has sadly transmogrified into Donald Trump. He's not actually investing anything in Goldman Sachs, he's just letting them use his name and getting paid for it. So what if it doesn't pan out? He can find someone else to make golf shirts with his name on the sleeve.


 
Hell, given terms even vaguely similar to what Buffett is getting, I'd be willing to stumble around with a bad case of Jake Leg from sipping Uncle Slappy's Bathtub Gin while wearing a sandwich board endorsing the stuff. Who wouldn't?

 
And so that's where we find ourselves today. The experts are calling it a "show of confidence" designed to "bolster the market." But no, I'm no longer talking about Warren Buffett's deal with Goldman Sachs to "restore confidence." I'm talking about Morgan Bank, Chase National Bank and National City Bank's agreement to pitch in and buy shares of US Steel (X) at below market prices to try and thwart the panic on Wall Street on October 25, 1929.

 
Here's how that "vote of confidence" worked out for the Dow Jones Industrial Average:


Click to enlarge


I can hear the chorus coming in from Washington DC now.


"Come on, man, that's a bunch of old-timey  nonsense."


"We are financial engineering professionals."


"We are talking about Warren Freaking Buffett, man."


Only a fool argues with facts based on Washington D.C. theories... unless, like me, he has the force of history and the violence of logic on his side:


"Warren E. Buffett, known as a sharp investor with an eye for undervalued securities, has agreed to pay $700 million for a 12 percent stake in Salomon Inc., the parent company of Salomon Brothers Inc., Wall Street's largest investment banking house."

- September 28, 1987, New York Times


Yes, September 1987, almost 21 years to the day. This is one weird rabbit hole we've tumbled down, Alice.


For more color on the Oracle of Omaha, check out Hoofy and Boo's always astute report.



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Comments (16) See All Comments »
09-25-2008, 4:26 pm
How many children conceived in the paroxym of pleasure sure to follow the signing of The Plan will be named "Bailout Bill"?
How will their teachers distinguish between the numerous Bailout Bills in faithful daily attendence?
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09-25-2008, 4:33 pm
I myself recently un-push-pinned and with some ceremony rolled up my autographed Bill Gross poster. Will David Cassidy endorse this Plan? Then my walls will be bare except for a tattered copy of the Constitution.
Read More
09-25-2008, 11:26 pm
Faded copy of the Declaration of Independence on my workshop wall.

New name for a rock band: "Watching Warren".
Maybe they can get David Cassidy.

All Warren has to do is open the barn door and say he might
Read More
09-26-2008, 8:25 am
Thanks for providing morning smile. Am I Bill Murray or do you think it is not inevitable that the Rocky Racoon (my new name for Bailout Bill) will be signed Sunday before NY opening (or 3/4 point cut if not), the S&P kneejerks up 100 points and
Read More
09-26-2008, 10:08 am
There are probably a lot of Katrina's starting school in a couple of years, also. In a hurricane, the drop in atmospheric pressure initiates labor. In Congress, the imploding heads will stop it.

I think they will come up with somet
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