GM: Where's Steve Jobs When You Need Him?

Cory Bortnicker  Nov 18, 2008 8:35 am

GM: Where's Steve Jobs When You Need Him?
 
Only rapid innovation can save the American auto industry.
 

 
In 1900, The Ladies Home Journal made a series of predictions about what the world would look like in the year 2000. Some of the predictions were eerily prescient (“Photographs will be telegraphed from any distance”), others were endearingly overly optimistic (“No mosquitoes, nor flies”), while others still seemed inspired by one too many hits from that snuffbox (“Oranges will grow in Philadelphia!”)

But it’s the excitement about the future of cars that now seems most striking.

“Automobiles will have been substituted for every horse vehicle now known.”

If only! If only we were so optimistic about the automotive industry today. Instead, General Motors (GM) looks worse than Rocky after his bout with Clubber Lang. The whole company looks sadly beaten down, a dying animal flailing hopelessly around. “Please sir, can I have a bailout?” While politicians and economists argue about life support, the future seems pretty clear: GM is DOA.

The implosion of GM would be a terrible thing for thousands of workers and their families. Lost health insurance, lost retirement benefits, lost seniority. One giant after another has fallen in the last year - and the shockwaves just keep multiplying.

The collapse of GM would be a terrible thing for the American soul. It’d be like losing the Statue of Liberty. Or baseball. Or Delaware. We’d feel like something was missing: An amputee reaching for a phantom limb.

But if we let ourselves forfeit our fascination with cars, the fault will be ours alone. In the next decade, America will need to reinvent its automobile industry the way it’s reinvented the tech sector. GM could stand to benefit from learning how to do this from another GM: That is, Generation Me.
1 of 1 (100%) found this helpful
Rate this article:  (1 Vote)
Comments (4) See All Comments »
11-18-2008, 10:13 am
If Steve Jobs followed Detroit we would still be listening to the Crystal Sets of the 1920's.

There has been NO innovation in the basic automobile since the 1890's. Yes, that's over a hundred years. The production tech
Read More
11-18-2008, 4:21 pm
Also, there are no unions in Silicon Valley, it's a pure meritocracy.
Read More
11-18-2008, 6:00 pm
Steve Jobs only had to rein in the recording industry and persuade them to accept 99 cent song prices on iTunes. I don't know how he could tame the oil industry to accept lower gas sales for an iCar. I don't think they would jump throug
Read More
11-21-2008, 8:49 am
Remember the NeXT Cube? Very Innovative in hardware and OS, and a total flop in the market. It demonstrated that innovation is only ONE term in the demand equation. The Mac has languished in single-digit market share, and the price premiums that iPod
Read More
discuss this article and more on the mv exchange
No positions in stocks mentioned.

Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options.  Click here for a free 14 day trial to OptionSmith by Steve Smith.



The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2009 Minyanville Media, Inc. All Rights Reserved.

Ticker Talk
Popular Tickers:
SPX »AMZN »RIMM »
Select
  •  
Talk Now
Share this Talk on your site:
Send us your feedback

Our Professors

rss article alert