Crackberry Addiction on the Rise Scott Reeves Sep 17, 2008 1:15 pm |
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The Blackberry, known affectionately as the “Crackberry” because of its addictive properties, is pitched by manufacturer Research in Motion (RIMM) as a productivity tool. Hah! The survey finds that the now-indispensable gizmo is a way for corporate America to tighten the capitalist chains around its workers’ twitching necks.
The survey found that 85% of American professionals surveyed say wireless technology compels them to stay connected to work around the clock; 81% say they work harder than they did 5 years ago.
The survey, conducted by StudyLogic for Sheraton Hotels & Resorts (HOT), is a shameless promotion for the company’s latest “signature” offering: “Link@Sheraton, experienced with Microsoft (MSFT)."
This, as you might have guessed, is a “unique” (what else?) lounge that allows guests to stay connected through a free Wi-Fi connection. And that, gentle reader, is G.O.O.D - which means Global Out-of-Office day, for those not in the know.
Future sociologists will, no doubt, pore over the responses from 1,500 people who participated in the survey. Never mind that it’s not a random sample - and therefore tells us nothing beyond the fact that you can get 1,500 people to participate in a survey.
What does it say about us as a people that 84% of respondents say they check their PDAs just before going to bed each night and first thing when they wake up? It may suggest a need for more baseball, but such weighty questions are best left to the sociologists.
The depravity continues. Did you know that 85% of respondents say they check their PDA’s in the middle of the night? No? Well, now that you do, can you trade on the information?
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