Three Spectacular Examples of Corporate Ineptitude

Jeff Macke  Jun 25, 2009 11:00 am

Three Spectacular Examples of Corporate Ineptitude
 
Major pratfalls from Boeing, Apple, and Palm.
 

 
If the company did spend billions, it got the smallest bang for its buck since Mike Tyson went bankrupt. At the time, I didn’t (and I still don’t) regret posing 2 questions I thought were worth asking. And I say humbly: I was right.

Since the release of the first iPhone (June 29, 2007) Apple’s stock is up 10% -- impressive given the fact that the NASDAQ is down around 31% in the same time period. AT&T is down one-third more than the NASDAQ -- over 40%. There are any number of reasons AT&T has dramatically lagged the NASDAQ and Apple. For one thing, it’s a worse company than Apple, and in the lower half of the S&P 500.

Looking to minimize the fiscal damage of violating the terms of my AT&T contract -- and being totally unwilling to give up my music library, not to mention the other insanely-cool-toy aspects of my iPhone -- I considered the Pre.

But Palm (PALM) couldn’t make enough phones to meet demand by a long shot. This wasn’t a release as much as a product leak. Much was made of Palm poaching the Apple team. But to have worked on the iPhone but still have failed to notice AT&T’s stranglehold on the network is a glaring example of flawed, short-term thinking. Sprint (S) closed down $5.44 as the post-Pre excitement was dampened by the grim reality that the Pre isn’t really available.

For what it’s worth, I bought a BlackBerry (RIMM), which runs on Verizon Wireless (VZ) and is down “only” 28% since the iPhone's release. I’m back to where I was until the middle of last year, when I tried to limit myself to only one object to lug around. It works as a phone, costs less, and is less exciting than a summer of rain and dropped calls.
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Comments (21) See All Comments »
06-25-2009, 8:25 pm
that dog hunts, even if she dances 2x faster! Learned well the lessons you managed to get across despite the network: if you're in doubt, stand aside. Don't let a winning trade (or a losing one) become a losing investment. And...
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06-26-2009, 3:40 am
You always cracked me up even if I didn't agree with what you were saying. You've got the best metaphor bag of tricks I've seen in your biz.

However, you should watch your old show, Karen lit into Boeing for the exact
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06-26-2009, 4:31 am
Great article Prof Macke, sounds like the 787 really is a dreamliner. Ahhh, it's a good govenrment project, buy it and fix it later.
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06-26-2009, 8:28 am
Yeah, I emailed her the piece because I mentioned her in it (and because she must be going through Lone Wolf withdrawl like Sid Vicious coming off heroin) and she told me she conceded on Boeing.

I didn't do anything to change the c
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06-27-2009, 6:55 am
The title itself was mangled from the original quote. What Stengel said was "tweaked" by Breslin. It's like when I say "Obama is wasting all our money and killing the country" and someone tweaks it into "Macke is
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